DARABIF MEAT COMPANY SDN. BHD. (569772-H)
(formerly known as Darabif Marketing Sdn. Bhd.)

Company Mission – To be the leading meat brand in Malaysia

The Darabif Meat Company Sdn Bhd (DMSB) was established in 2004, initially as a distributor of local beef to supermarkets across the Klang Valley. Since then it has expanded its business to include the importing and distribution of halal beef to the food service industry from various countries such as Australia, Argentina and China. Success through this segment naturally led the company to venture into burger manufacturing – a division that now firmly holds a leading position in the premium burger line in Malaysia. Darabif burger patties can now be found at all leading retailers in the country such as Tesco, Giant, Cold Storage, Carrefour, Jaya Jusco, Mydin, Isetan, Hero, Mercato and Village Grocer.

The quality of our products has been recognized through winning Brand Laurette awards in both 2007 and 2008, for the “Best brand in Frozen Food” category.

In 2009, the Darabif Meat company leveraged on its experience in meat production to establish Quick Service Burger Restaurant (QSR). Three outlets have since opened and their success has led to prospects of expanding the division via a franchise concept.
Product innovation has led the company into the snack market segment, through the introduction of a new range of meat snacks under the brand of ‘Dings’. In 2008, the Halal Journal Magazine awarded ‘Dings’ with the coveted ‘Most innovative halal product’. ‘Dings’ will be officially launched in 2010.

Darabif Meat company Sdn Bhd is committed to improving its products and services with a long term objective of becoming the leading meat brand in Malaysia and this contribution to the development of the Malaysian meat industry.